Now that Microsoft is about to become the ‘The Netflix of Gaming”, Game Stop is going to have to change the name to Comic Stop.
James Parker, who previously helmed the comic and collectibles initiative at Hasting has now moved over to Gamestop, and the new comic book program will start in trial form in 20 Gamestop stores and 20 ThinkGeek stores.
“We are indeed getting into comics, as a retail test forum,” Parker told Bleeding Cool. “Comics are often a part of our promotional entertainment industry environment, including video games – we can learn from this tribal knowledge. We have indeed partnered with Diamond to carry a small selection of comics in 40 stores utilizing their new spinner rack. The comics are mostly from Marvel and DC with a focus on key series and titles. This is just a small launch to bring comics to some of our collectibles stores as they fit with the current trend of Collectibles that are performing in the market. Should this prove successful, we may consider rolling out to additional stores in the future but plan to keep it limited to the spinner rack for the foreseeable future. Of course, you can expect to see some exclusive variants from us in the future.”
I think this is a great move for Game Stop, they don’t want to become the next Blockbuster. What do you guys think? Sound off in the comments below!!!
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